{"id":4294,"date":"2026-03-06T17:02:02","date_gmt":"2026-03-06T17:02:02","guid":{"rendered":"https:\/\/totems.art\/preprod\/?page_id=4294"},"modified":"2026-03-19T17:20:09","modified_gmt":"2026-03-19T17:20:09","slug":"ashu-the-quiet-luxury","status":"publish","type":"page","link":"https:\/\/totems.art\/preprod\/nos-projets\/ashu-the-quiet-luxury\/","title":{"rendered":"ashu the quiet luxury"},"content":{"rendered":"

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ASHU The Quiet Luxury<\/strong> est une maison de cr\u00e9ation textile b\u00e9ninoise, n\u00e9e de l\u2019intelligence collective des femmes, de l\u2019\u00e9l\u00e9gance des savoir-faire ancestraux, et d\u2019une r\u00e9flexion contemporaine sur le luxe comme\u00a0valeur \u00e9thique, sociale et culturelle.<\/p>\n

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ASHU est un manifeste avec le fil comme archive.
Notre d\u00e9marche repose sur :<\/p>\n

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L\u2019excellence textile\u00a0: tissages traditionnels, indigo, teinture v\u00e9g\u00e9tale, lignes sobres, finitions haut de gamme…<\/p>\n

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L\u2019\u00e9conomie circulaire\u00a0: r\u00e9emploi des textiles, up-cycling des chutes, valorisation des d\u00e9chets de la fast fashion…<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||fa||900″ icon_color=\u00a0\u00bbgcid-primary-color\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb18px\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6″ header_font=\u00a0\u00bbAzoSans-Light|300|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#222222″ header_font_size=\u00a0\u00bb20px\u00a0\u00bb custom_margin=\u00a0\u00bb10px||||false|false\u00a0\u00bb animation_style=\u00a0\u00bbflip\u00a0\u00bb animation_direction=\u00a0\u00bbright\u00a0\u00bb animation_intensity_flip=\u00a0\u00bb20%\u00a0\u00bb icon_font_size=\u00a0\u00bb16px\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-primary-color%22:%91%22icon_color%22%93}\u00a0\u00bb]<\/p>\n

La responsabilit\u00e9 sociale\u00a0: travail avec les coop\u00e9ratives f\u00e9minines, inclusion \u00e9conomique, transmission interg\u00e9n\u00e9rationnelle…<\/p>\n

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La souverainet\u00e9 esth\u00e9tique\u00a0: affirmation de l\u2019\u00e9l\u00e9gance noire, contre les standards dominants…<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbText and Image\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6″ background_color=\u00a0\u00bb#f7f7f7″ custom_padding=\u00a0\u00bb|0px|110px|0px|false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″ da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1″ admin_label=\u00a0\u00bbFeature Area\u00a0\u00bb module_class=\u00a0\u00bb et_pb_row_fullwidth\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6″ background_enable_color=\u00a0\u00bboff\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ make_fullwidth=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-1f9b0bb3-481a-49f1-9fe6-999fc3c3182b%22:%91%22background_color%22%93}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.6″ custom_padding=\u00a0\u00bb100px|10%|50px|10%|false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb100px||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb100px||||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][et_pb_text admin_label=\u00a0\u00bbTeam Section Title\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6″ header_font=\u00a0\u00bbAzoSans-Light|300|||||||\u00a0\u00bb header_text_align=\u00a0\u00bbleft\u00a0\u00bb header_text_color=\u00a0\u00bbgcid-primary-color\u00a0\u00bb header_font_size=\u00a0\u00bb40px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb710px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfold\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_fold=\u00a0\u00bb20%\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb36px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_free_form=\u00a0\u00bb.totems-word{|| color: #D39A15;|| font-size: 3em;||}\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-primary-color%22:%91%22header_text_color%22%93}\u00a0\u00bb]<\/p>\n

ASHU active trois territoires<\/strong><\/h1>\n

[\/et_pb_text][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||fa||900″ icon_color=\u00a0\u00bbgcid-primary-color\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb18px\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6″ header_font=\u00a0\u00bbAzoSans-Light|300|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#222222″ header_font_size=\u00a0\u00bb20px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||||false|false\u00a0\u00bb animation_style=\u00a0\u00bbflip\u00a0\u00bb animation_direction=\u00a0\u00bbright\u00a0\u00bb animation_intensity_flip=\u00a0\u00bb20%\u00a0\u00bb icon_font_size=\u00a0\u00bb16px\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-primary-color%22:%91%22icon_color%22%93}\u00a0\u00bb]<\/p>\n

Le B\u00e9nin\u00a0: h\u00e9ritage textile ancestral, ancrage rituel, transmission artisanale.<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||fa||900″ icon_color=\u00a0\u00bbgcid-primary-color\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb18px\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6″ header_font=\u00a0\u00bbAzoSans-Light|300|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#222222″ header_font_size=\u00a0\u00bb20px\u00a0\u00bb custom_margin=\u00a0\u00bb10px||||false|false\u00a0\u00bb animation_style=\u00a0\u00bbflip\u00a0\u00bb animation_direction=\u00a0\u00bbright\u00a0\u00bb animation_intensity_flip=\u00a0\u00bb20%\u00a0\u00bb icon_font_size=\u00a0\u00bb16px\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-primary-color%22:%91%22icon_color%22%93}\u00a0\u00bb]<\/p>\n

Ha\u00efti\u00a0: intelligence symbolique, esth\u00e9tique du sacr\u00e9, puissance narrative.<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||fa||900″ icon_color=\u00a0\u00bbgcid-primary-color\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb18px\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6″ header_font=\u00a0\u00bbAzoSans-Light|300|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#222222″ header_font_size=\u00a0\u00bb20px\u00a0\u00bb custom_margin=\u00a0\u00bb10px||||false|false\u00a0\u00bb animation_style=\u00a0\u00bbflip\u00a0\u00bb animation_direction=\u00a0\u00bbright\u00a0\u00bb animation_intensity_flip=\u00a0\u00bb20%\u00a0\u00bb icon_font_size=\u00a0\u00bb16px\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-primary-color%22:%91%22icon_color%22%93}\u00a0\u00bb]<\/p>\n

Le Br\u00e9sil\u00a0comme espace afro-futuriste, une sorte de modernit\u00e9 afro-atlantique, cosmopolitisme cr\u00e9atif, sc\u00e8ne culturelle strat\u00e9gique\u2026<\/p>\n

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ASHU travaille en coh\u00e9rence avec Totems Afrikara\u00efbes dans une approche o\u00f9\u00a0la mati\u00e8re n\u2019est jamais neutre. Le textile est archive, le v\u00eatement est pens\u00e9e, la mode est politique.<\/p>\n

ASHU The Quiet Luxury est le premier exemple d\u2019une\u00a0\u00e9conomie culturelle transatlantique\u00a0qui honore les communaut\u00e9s, respecte les savoir-faire, et invente une \u00e9l\u00e9gance noire du futur.<\/p>\n

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ASHU The Quiet Luxury est une maison de cr\u00e9ation textile b\u00e9ninoise, n\u00e9e de l\u2019intelligence collective des femmes, de l\u2019\u00e9l\u00e9gance des savoir-faire ancestraux, et d\u2019une r\u00e9flexion contemporaine sur le luxe comme\u00a0valeur \u00e9thique, sociale et culturelle.ASHU est un manifeste avec le fil comme archive.Notre d\u00e9marche repose sur :L\u2019excellence textile\u00a0: tissages traditionnels, indigo, teinture v\u00e9g\u00e9tale, lignes sobres, finitions […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3039,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-4294","page","type-page","status-publish","hentry"],"yoast_head":"\nashu the quiet luxury - Totems Afrikaraibes<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ashu the quiet luxury - 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